The real estate market
The real estate market is a place or field for trading activities such as the sale, lease, sale, and mortgage of real estate. The property includes houses that are used as personal consumption materials for residents, as well as factories and office buildings that are used as production materials. Therefore, the residential market is a part of the lifestyle data market and the non-residential property market is a part of the production factor market. Real estate is also a natural commodity, so establishing and developing a market for real estate transactions is a requirement for economic operations.
The real estate market is the basic condition for the real estate industry to carry out social reproduction, and can drive the development of many industries such as construction industry and building materials industry. Through the market mechanism, the real estate market can realize the value in a timely manner, which can improve the economic benefits of the real estate industry, promote the effective allocation of real estate resources and the virtuous circle of real estate construction funds. The real estate market can guide the rationalization of residents’ consumption structure, which is conducive to improving living conditions and improving residents’ living standards. Therefore, the real estate market is the most representative and most important part of the real estate market system and is in the main position.
The absolute amount of real estate enterprises’ sales in January-May is not very low. The sales data of most key housing enterprises still shows an increase compared with the same period of last year. However, in the 2014 full-year target, the completion ratio is very low. The developer was overly optimistic at the beginning of the year to estimate the overall market for 2014.
As of yesterday, a total of 13 A-share and H-share listed real estate enterprises such as Vanke, Evergrande, Greenland, Country Garden and Poly announced their sales performance in May. Due to the increase in promotion efforts and the effect of local rescue policies, the sales of key real estate enterprises in May have improved, but the overall sales target completion rate in January-May has generally declined. It is expected that the pressure on the shipment and de-entry of housing enterprises will increase sharply in the second half of the year, and the sales strategy of accompanying the market and accelerating the de-transformation will become the mainstream of the housing enterprises in response to the market.