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Natural Phenomena- Aurora

For many centuries, aurora has been the mystery of the sky that people guess and explore. Once upon a time, the Eskimos thought it was the torch that the ghosts and gods guided the souls to heaven. In the 13th century, people thought it was the light reflected by the Greenland Ice Sheet. In the 17th century, it was called the Northern Lights – the Arctic dawn (the same light seen in the Antarctic is called the South Pole).

With the advancement of technology, the mystery of Aurora is becoming more and more known to us. Originally, this beautiful scenery is a work performed by the Sun and the atmosphere. Among the energies created by the sun, such as light and heat, one type of energy is called the “solar wind.” The solar wind is a charged particle ejected by the sun. It is a powerful charged subatomic particle stream that covers the earth and is in a plasma state. The solar wind travels around above the earth, striking the Earth’s magnetic field at a speed of about 400 kilometers per second. The earth’s magnetic field is shaped like a funnel, and the tip is facing the north and south magnetic poles of the earth, so the charged particles from the sun along the earth’s magnetic field settles and enters the polar regions of the earth. The high-level atmosphere of the two poles will shine when they are bombarded by the solar wind, forming an aurora. The Antarctic light formed in the Antarctic region and the Northern Lights formed in the Arctic region.

Aurora is a process of large-scale discharge around the Earth. The charged particles from the sun reach the Earth, and the Earth’s magnetic field forces part of it to concentrate along the field line to the north and south poles. When they enter the upper atmosphere of the polar earth, they collide with the atoms and molecules in the atmosphere and excite, generating light and forming an aurora. Frequently, in two ring-shaped zones around 67 degrees north-south latitude, Fairbanks in Alaska has more than 200 days of aurora in a year, so it is called the “Northern Lights Capital.” So the aurora can only be seen in the north and south poles of the earth. When the solar wind is strong, there is a lot of energy that can’t be consumed, so the aurora is formed at the ionosphere.

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The Culture of Elizabeth Tower

The Elizabeth Tower was designed by Augustus Welby Northmore Pugin and was built by Edward Dent and his son Frederick. The Elizabeth Tower was installed on the clock tower in 1859. The Elizabeth Tower is the second largest clock in the world that faces four directions. The inscription on each of the clock faces is engraved with a Latin inscription. “God, please bless the safety of our Queen Victoria I.”

The clock weighs 13.5 tons and the dial has a diameter of 7 meters. The hour and minute pointer are 2.75 meters and 4.27 meters respectively, and the pendulum weighs 305 kilograms. The Elizabeth Tower is a bell tower in the north of the Houses of Parliament in London, England. The Elizabeth Tower is famous for its accuracy and its huge 13-ton bronze clock for timekeeping.

Clock tower

Known as the “Big Ben”, the “Clock Tower” is located on the banks of the River Thames. It was built in 1859 and is 96 meters high. It is part of the British Parliament building. This 96-meter-tall tower, built in 1859, is surrounded by four gold-plated clocks. The name of the tower depends on the giant clock that placed in it – Big Ben. “Big Ben” has 393 steps from the bottom of the tower to the top of the tower. Conservative Party leader Cameron, Liberal Democrat leader Craig and Labor Party leader Miliband took the lead in supporting the name change proposal, arguing that this was the appropriate way to pay tribute to the Queen. The bill caused a lot of controversy on Twitter. Many people began to mistakenly think that the name of “Big Ben” was changed, but in fact it was renamed the clock tower where “Big Ben” is located.

Big Ben’s timekeeping is strictly regulated by a stack of coins placed on the huge pendulum. Big Ben has rarely stopped. Even after a bomb destroyed the Commons chamber during the Second World War, the clock tower survived and Big Ben continued to strike the hours. The tower in Westminster, which houses the giant bell known as Big Ben, is sinking into the banks of the Thames, partly as a result of decades of underground excavation. Big Ben is equipped with a microphone and is connected to the British Broadcasting Corporation (BBC), so every time the big clock is reported, people can hear their powerful voice from the BBC’s broadcast.

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Live and Learn(II)

To be a student forever, because learning can transform life and improve taste. The fast pace of life in modern society is due to the fact that people’s work is too busy, too tired to learn, and too much temptation. The person who should have been safe is not safe, and the person who should be healthy is not healthy. There are more and more people who don’t like to read books in many people, they think that reading can not only earn money, but it is also a time-consuming and laborious task. Some people even laugh at people who don’t read books to earn money from scholars.

According to the national conditions and system, many Chinese readers not only did not read out the achievement, but also feel sadness and pain. This is a book that seeks spiritual happiness and liberation. In the river of materialistic desires, it is tempted to achieve the goal of satisfying personal material needs by reading. Reading makes people feel restless, and reading makes people less impetuous, but it makes people more impetuous.

In today’s economically and affordable society, there are fewer people who hard work sincerely. Comrades who treat people with sincerity are very few. The humanities are greatly devalued or missing, they take shortcuts and find relationships, there are more people who are good at it. China’s fine traditions and humanities education cannot be killed and lost in this economic construction. Without the existence of humanities education, the world will be desolate and terrible.

If education can’t start from human nature, can’t be based on the pursuit of happiness and freedom, can’t give people the truth and respect, and lacks the most essential humanistic feelings of human beings, then all education is a failure. Despite the great deeds of man and the wealth that the owner possesses, it will be harmful and unconscious, and does not think that greed has any meaning. This selfishness and viciousness, once developed into inertia, harm not only individuals, but also will affect the society and harm future generations.

In educational activities, educators do not have to send information to educatees face to face, in a variety of ways and media, or even through others. This person is not necessarily an educator, because the educator transmits information for the purpose of changing the concept, quality, and ability of others. Anyone who receives the information and is the object of education.

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Deeply Learning of Marketing(II)

The methods of marketing

Integrated Marketing Communications: Refers to the integrated a company’s various modes of communication, including general advertising, direct communication with customers, promotion, public relations, etc., seamlessly interspersed with dispersed information to enable the overall communicating effect of enterprises and their products and services reached clear, continuous, consistent and improved.

Database marketing: Collect consumer information about consumer behavior and vendor sales information on a network or entity in a specific way, and accumulate this information in a database in a fixed format, and use this database for statistical analysis at an appropriate marketing opportunity.

Internet marketing: Network marketing is an integral part of the overall marketing strategy of the enterprise. It is an activity to create an online business environment based on the Internet as a basic means to achieve the overall business objectives of the enterprise. The functions of network marketing include website promotion, online brand, information release, online research, customer relationship, customer service, sales channel, and sales promotion.

Direct marketing: Its biggest feature is ‘‘direct sales with consumers or sales activities without distributors’’, which is take advantage of one or more media, theoretically we can reach any area of the target – including the segmentation of regional and positioning, and is a marketing model that can measures the response or the outcome of the transaction.

Relationship marketing: In many cases, companies can’t seek instant deals, so they build customer relationships with long-term suppliers. The company wants to show its customers excellent service capabilities, and customers are large and global. They prefer suppliers that can offer complementary products or services in different regions, and can quickly solve problems everywhere. When a CRM program is implemented, the organization must focus on both customer and product management. At the same time, companies must understand that while relationship marketing is important, it is not effective under any circumstances. Therefore, companies must evaluate which department is to most beneficial to particular customer for relationship marketing.

Society marketing:Social marketing is based on the “economic people” and “social people”, using similar commercial marketing to achieve social public welfare purposes.

As with general marketing, the purpose of social marketing is to consciously change the behavior of the target group. However, unlike the general commercial marketing model, the behavioral change motivation pursued in social marketing is more from non-commercial dynamics, or non-commercial behavior is simulated as a commercial selling point.

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Financial System(II)

Basic Function

Financing function

The financial function of the financial system has two meanings – mobilize savings and provide liquidity. Financial markets and banking intermediaries can effectively mobilize the savings resources of the whole society or improve the allocation of financial resources. This allows the effective technology of initial investment to be quickly transformed into productivity. While promoting more efficient use of investment opportunities, financial intermediaries can also provide relatively high returns to social savers. The main advantage of financial intermediation mobilization savings is that it can diversify the risk of individual investment projects; secondly, it can provide investors with relatively high returns (relative to physical assets such as durable consumer goods). The mobilization of savings in the financial system can provide a function of aggregation for decentralized social resources, thereby exerting the scale effect of resources.

Stock elaboration function

Divide large-scale investment projects that cannot be divided so that small and medium investors can participate in the investment of these large projects. Through the stock elaboration function, the financial system realizes the monitoring of the manager and the control of the company. In the modern market economy, the company organization has undergone profound changes, that is the high degree of equity decentralization and the professionalization of the company’s operations. The biggest difficulty in such organizational arrangements is the existence of asymmetric information, making it difficult for investors to effectively monitor capital use. The function of the financial system is to provide a new mechanism for the strict supervision of the company, so that the interests of internal investors can be protected.

Resource configuration function

Raising sufficient resources for investment is a necessary condition for economic surging. But investment efficiency, the allocation efficiency of resources is equally important for growth. The allocation of investment has its own difficulties, namely, the productivity risk. The information of the project return is incomplete, and the actual ability of the operator is unknown. These inherent difficulties require us to establish a financial intermediary. In a modern and uncertain society, it is difficult for individual investors to evaluate companies, managers, and market conditions. The advantage of the financial system is that it provides intermediary services for investors and provides a mechanism for sharing risks with investors, making the allocation of social capital more efficient. Investment services provided by intermediary financial institutions can be expressed in the following aspects: firstly, diversification of risks; secondly, liquidity risk management; thirdly, project evaluation.

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The Best Excercise to Lose Weight

  1. Swimming

Swimming is a good method for losing wight, and it is very effective in improving heart and lung function, and is very good for improving heart rate. However, using swimming to lose weight, is not swimming competition, we needn’t pursue speed, reach heart rate requirements is enough, and must also pay attention to adequate oxygen uptake.

  1. bicycle

Many gyms now have spinning bikes. These bikes are designed for aerobic training, but the bicycle training rooms are too small. Many people used to oxygen deficit in the room when they were training, lthough the gym is designed to increase the ambient temperature and sweat a lot to improve weight loss. But I am not in favor of giving up healthy practices while losing weight. If you are riding a bicycle to lose weight, it is recommended to use a mountain bike.

3.Various aerobics

I don’t advocate that first-time learners or friends with poor physical condition to do aerobics to lose weight. If it is too simple, it cannot meet heart rate requirements. The more complex excercises, the requirements for physical strength and flexibility are high. And if the action is not in place, it will have no effect, even it is easy to cause injury. Although there are various attractive aerobic exercises, I also suggest that friends who have no physical conditions should not use aerobic operation as a method of losing weight.

  1. running (fast walking)

Outdoor running will be limited by the environment. It is also appropriate to choose a treadmill. Out of the handrail of the treadmill can increase the oxygen utilization rate and 5% of the heart rate. Of course, the handrail should be released only after the balance is guaranteed. A certain gradient of treadmill can improve weight loss. Use the interval method on the treadmill to exercise at a high speed for a while and then to a lower speed.

  1. skipping rope

Skipping rope is easy to learn, the equipment is simple, and it can be exercised in a small piece of open space. It is a very good aerobic exercise. It can be said that it is inexpensive, and the skipping rope can increase the heart rate and respiratory rate in a few minutes, and can reduce the weight in a short time. Professional boxers usually skip the rope as the main content of aerobic fat loss before the game, but also can exercise the coordination and sensitivity of the whole body.

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About Science and Technology


Biotechnology, the unprecedented development in the 20th century, especially the discovery of DNA double helix structure and the implementation of the human genome project, make biotechnology become the mainstream of 21st century high-tech. Because biotechnology can reveal the secrets of biological structure and inheritance, it has a significant role in promoting the development of population and health, agricultural high-tech, ecological environment, food and chemical industries, thus has broad prospects for development.

Space technology

Space technology is a comprehensive engineering technique for exploring, developing and utilizing space outside the Earth. Human beings enter the space, carry out scientific research there, develop unlimited space resources, settle and travel, thus establish space civilization, which has always been a human dream. Realizing this dream will depend on the advancement of space technology. In the past half century, with the development of space technology and the wide application of various application satellites, human beings have created unprecedented new space in satellite communications, satellite broadcasting, satellite meteorology, satellite navigation, satellite surveying, space science, and military applications. The development of technology has played a role that cannot be achieved by traditional methods for radio and television, long-distance communication, weather forecasting, resource census, navigation and positioning, agricultural production, rescue and disaster relief, environmental monitoring and scientific research.


It is the doctrine about the world view, the system of people’s fundamental views on the whole world including nature, society and thinking. It is the highest summarization and summary of natural knowledge and social knowledge.

Natural science

Mathematics: The research object of mathematics is the quantitative relationship and spatial form the real world.

Physics: Physics is the general term for the natural sciences. Since matter and energy are the basic components of nature, physics is the science of studying the material structure and energy changes in nature.

Chemistry: A natural science that studies the nature, composition, and structure of various specific materials, as well as the reactions and changes that occur under specific conditions.

Astronomy: Astronomy is the science that studies the movement and nature of celestial bodies. Broadly speaking, it studies the material structure and energy changes of the universe.

Geoscience: Geoscience is the abbreviation of geography, including geography and geology.

Biology: The science of studying the production, development, and regularity of living matter.

Medicine: Science that studies and protects human health, prevents and treats diseases.

Agricultural Science: Agricultural Science is the science of studying agricultural production theory and technology


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Knowledge about Real Estate(III)

The real estate market

The real estate market is a place or field for trading activities such as the sale, lease, sale, and mortgage of real estate. The property includes houses that are used as personal consumption materials for residents, as well as factories and office buildings that are used as production materials. Therefore, the residential market is a part of the lifestyle data market and the non-residential property market is a part of the production factor market. Real estate is also a natural commodity, so establishing and developing a market for real estate transactions is a requirement for economic operations.

The real estate market is the basic condition for the real estate industry to carry out social reproduction, and can drive the development of many industries such as construction industry and building materials industry. Through the market mechanism, the real estate market can realize the value in a timely manner, which can improve the economic benefits of the real estate industry, promote the effective allocation of real estate resources and the virtuous circle of real estate construction funds. The real estate market can guide the rationalization of residents’ consumption structure, which is conducive to improving living conditions and improving residents’ living standards. Therefore, the real estate market is the most representative and most important part of the real estate market system and is in the main position.

Chinese market

The absolute amount of real estate enterprises’ sales in January-May is not very low. The sales data of most key housing enterprises still shows an increase compared with the same period of last year. However, in the 2014 full-year target, the completion ratio is very low. The developer was overly optimistic at the beginning of the year to estimate the overall market for 2014.

As of yesterday, a total of 13 A-share and H-share listed real estate enterprises such as Vanke, Evergrande, Greenland, Country Garden and Poly announced their sales performance in May. Due to the increase in promotion efforts and the effect of local rescue policies, the sales of key real estate enterprises in May have improved, but the overall sales target completion rate in January-May has generally declined. It is expected that the pressure on the shipment and de-entry of housing enterprises will increase sharply in the second half of the year, and the sales strategy of accompanying the market and accelerating the de-transformation will become the mainstream of the housing enterprises in response to the market.

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High-Protien Diets

Protein is the material basis of life. Without protein, there is no life. Therefore, it is a substance closely related to life and various forms of life activities. Protein is involved in every cell and all important components in the body. Protein accounts for 16% to 20% of the body’s weight, that means a 60kg adult has about 9.6~12kg of protein in the body. There are many kinds of proteins in the human body, and their properties and functions are different. However, they are composed of more than 20 kinds of amino acids in different proportions, and are continuously metabolized and renewed in the body.

  1. Nuts and seeds

Nuts and seeds are the essence of plants. They are generally nutritious and contain high levels of protein, oil, minerals and vitamins. They have excellent effects on human growth and development, physical fitness and disease prevention.

  1. Yoghourt, milk and soybean milk

Milk is one of the oldest natural drinks and is known as “white blood”. The importance of the human body can be imagined. The main ingredients are water, fat, phospholipids, protein, lactose, inorganic salts and so on.

In the fermentation process, yoghurt is hydrolyzed into small molecules of about 20% of sugar and protein in milk, and the fat content in milk is generally 3%-5%. After fermentation, the fatty acids in the milk can be increased by 2 times compared with the raw milk. These changes make the yogurt more digestible and absorbable, and the utilization rate of various nutrients is improved.

Soymilk is a favorite drink of the Chinese people. It is also a kind of high nutritious food for all ages. It enjoys the reputation of ”plant milk” in Europe and America. Soymilk is rich in vegetable protein and phospholipids, and also contains vitamins B1, B2 and niacin.

  1. Various beans

There are many varieties of beans. They can be divided into two broad categories based on the type and amount of nutrients in the beans. Legume is characterized by high levels of carbohydrates, such as mung beans and red beans. Fresh beans and soy products can not only be used as dishes, but also as raw materials for condiments.

  1. Fish meat

Fish is lean meat, 100 grams of fish contains less than 2 grams of fat, even the most greasy Norwegian salmon, which contains less than half the calories. Fish is also an important source of protein. Fish is easily absorbed by the body, and 100 grams of fish is half the protein required by the body every day.

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How to Protect the Ecological Environment

  • Air conditioning

The air conditioning temperature in winter is should be 18 degrees or less. If you feel cold, you can add more clothes, such a simple measure can save electricity, thereby reducing greenhouse gases such as carbon dioxide emitted by coal-fired power generation and slowing down climate warming.

The air conditioning temperature in summer is should be 26 degrees or more. Air-conditioning load in large cities accounts for 40%-50% of the maximum power load in midsummer, and increases the temperature of air conditioners from 22-24℃to 26-28℃.It is good for people to sweat in the summer, which can enhance metabolism, regulate endocrine function and promote autoimmunity.

(2) The bulb should be replaced by an energy-saving lamp.

The ordinary light bulb in the home should be replaced by an energy-saving light bulb, and the product has passed the “national energy-saving product certification” can be judged by whether or not the “section” word is printed. Under the same luminous flux conditions, energy-saving lamps can save 80% of energy compared with incandescent lamps. The cost of purchasing energy-saving lamps can be recovered in the (8-10) months of electricity savings.

(3) Garbage classification should be recycled replace littered

About 50% of the waste is biological organic matter, and about 30%-40% has recyclable value. In 2000, China produced six recyclable wastes: 41.5 to 43 million tons of scrap steel, 100 to 1.2 million tons of waste non-ferrous metals, 85 to 920,000 tons of waste rubber, and 2.3 to 2.5 million tons of waste plastics. 10.4 million tons of glass and 1,000 to 15 million tons of waste paper. Up to now, the value of waste that can be utilized and not used in China has reached 25 billion yuan, and about 3 million tons of scrap steel and 6 million tons of waste paper have not been recycled.

(4)Do not use electrical power to cut off the power supply., we can save 10% electricity.

Turn off the power when not in use, such as TVs or computers in homes and offices. In standby mode, the TV consumes an average of 8.07 joules per hour, 3.47 joules for air conditioning, 7.69 joules for displays, 35.07 joules for PCs, and 6.06 joules for range hoods. Turning off the power supply can help you save money and protect the environment.

Energy conservation, environmental protection, begin from myself. Let us together diligently.

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