The company seems to have cracked sales to the new Indian middle class, who are very price-conscious, not just to the rich in big cities. Its stores are mostly located in fast-growing “second-tier” cities and suburbs.Click Here For More.
Other Supermarket Chain
No other chains can enjoy such success. Across the street from DMart Tana is Star Bazaar’s new branch, a brand run by Tesco, a large British retail group, in partnership with Tata, a large Indian company.
Star Bazaar’s stores do not mess up bags of grain, Click Here For More. but keep fresh fruits and vegetables in order. On the Dmart side, however, children played in the hall, while Star Bazaar was silent in the doorway.
In addition, Star Bazaar had to shut down 20 small stores in major malls in April because of high rents. By contrast, Dmart owns most of its stores.
Other giants have also retreated. In 2014, Carrefour, the world’s second-largest retailer, stopped operating in India after four years. Walmart continues to run several wholesale stores, but since the acquisition of Flipkart, similar to Amazon’s style, in August, its focus has shifted from running supermarkets to delivering higher-priced goods to relatively wealthy consumers.