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Winning with automated marketing

Marketing automation, a piece of software based on big data that is used to execute, manage, and automate the cloud of marketing tasks and processes. This software changes the manual repetitive marketing process and is replaced by performance-oriented applications built for specific purposes.

Optimize for growth instead of efficiency

Machine learning is only as good as what you ask it to optimize. Top performers optimize for profitable growth and take a holistic view of their marketing, while others are obsessed with efficiency or measure too granularly, missing the forest for the trees.

For example, by focusing on long-term profitability instead of short-term ROI, HomeAway was able to dramatically turn around its business, increasing 2017 revenue by 115% year over year.

As another example, Google has worked with some top-performing financial services companies that optimize for product purchases made online, by phone, or in person while others optimize only to online information requests. A machine learning algorithm optimizing for actual products purchased in every sales channel will drive a lot more sales, much more effectively than one optimizing only for an information request made online.

Or consider online financial services company Betterment. Instead of focusing only on search or only on video, it made them work together. Betterment used custom intent audiences to engage YouTube viewers who recently searched for financial keywords on Google. The brand significantly improved its YouTube campaigns, and also saw a 245% increase in brand searches on Google.

Improve creative

In a world where online marketing will be automated, the power of your brand, the personalization of your ads, and the emotional connection you create with consumers will matter even more.

For search ads, machine learning can create hundreds of tailored ads for a single keyword by using a new tool called responsive search ads. It creates unique ads from a few headlines and descriptions, and automatically serves the right ad to the right customer.

On YouTube, advertisers can use machine learning to personalize content at scale. Frito-Lay identified the most popular YouTube content categories – everything from gaming to 90s fashion – among its target audience. It then used YouTube’s Director Mix tool to quickly create different creative variations for each of the top categories. Finally, it set up the campaign so that the relevant creative was served to the right person at the right time. If someone was about to watch a music video, for example, they might have seen music-related creative.

Invest in better mobile experiences

It doesn’t matter how beautiful or effective your ad creative is. If you have a poor mobile site experience, users won’t convert. Top marketers understand the value in having fast, frictionless mobile experiences. With automated marketing, machine learning bidding algorithms automatically drive more customers for better-converting sites. Underperforming mobile sites are at a disadvantage.

Most marketing automation now divides customers into pyramids, which are examples of patterns that help marketers identify goals and meet marketing needs. The pyramid is a stable and long-term partner customer object, while the bottom is the lost customer and potential customer. These are possible objects, which require marketing automation to analyze and determine the percentage of customers that meet business needs.

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Do You Want to be a Computer Programmer(II)

The average programmer has four years of study in the professional field and needs a bachelor’s degree in the field of programming, both in mathematics and engineering.

Approximately 20% have a higher degree in computer science and engineering in this field. There are still a small number of programmers who are self-taught. Although some professional schools or comprehensive universities can provide them, they also need some other ways to provide relevant talents. Although academic qualifications are important, companies often focus on the job experience of candidates.

An associate’s degree can offer you a basic education in computer programming, and might be enough to get you started in some entry level programming jobs. Most higher-level jobs, however, will require a more advanced degree. You might want to consider getting a two-year degree if you want to get into the workforce sooner, then continue working towards a more advanced degree later on.

A bachelor’s degree, a four-year program, is best for most basic programming careers. This degree will give you all of the skills you need to work in a variety of programming fields, and many universities offer a variety of specializations, such as information technology, network administration, or software development.

Of course we can have other higher degree, which can help us more. At the same time, we need some experiences, generally some graduates cannot find a job since they have no experience. Although a programmer does not have a formal education, if a person has a deep knowledge background or rich work experience in programming, then his chances are much larger than those of graduates with academic qualifications. So try to grab useful work and internship opportunities, so that after graduation you will find that more internships give you more experience and more opportunities when you are looking for a job.

The programmer must be able to correctly understand the requirements described in the task list. To be clear here, the programmer should not only pay attention to the functional requirements of the software, but also pay attention to the performance requirements of the software. It is necessary to correctly evaluate the impact of the module on the entire project and the potential threats. If a skilled programmer who worked for 2-3 years still have no feeling in the project can only say that he may have worked hard but did not work hard. And the idea can’t be limited to the current work task. If you want to see if the module you write can be separated from the current system, use it directly in other systems or other modules. This allows the code to be reused, reduces duplication of effort, and makes the system structure more reasonable.

What is the ultimate weapon of a programmer is strong curiosity and learning spirit. There is no better weapon than strong curiosity and learning spirit. It is the source and motivation for programmers to climb the peak. Hope this passage can help you understand how to do a computer programmer.

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The Ways of On-line Marketing(I)

  1. Search engine marketing:

SEM, by opening a search engine bid, let the user search for relevant keywords, and click on the keyword creative link to enter the website to further understand the information what he needs, and then by calling the customer service phone number on the website, communicating with the online customer service or directly submitting forms on the page, to achieve their goals.

  1. Search Engine Optimization:

SEO refers to the use of optimization methods within and outside the website to improve the keyword ranking of search engines in the search engine based on the natural ranking mechanism of the search engine, thereby obtaining traffic, generating direct sales or establishing a network brand.

  1. Email Marketing:

The relationship between the industry and the product information is provided to the required users by means of subscription, thereby establishing a trust relationship with the user.

  1. Instant messaging marketing:

A marketing method that uses Internet instant messaging tools for promotion.

  1. Viral marketing:

The viral marketing model comes from online marketing, and the principle of using word-of-mouth communication is a marketing method that is spontaneously carried out by users and has low cost.

  1. BBS marketing:

This application has become very common, especially for individual webmasters, most of which link to the portal site while leaving a link to their own website, which can bring hundreds of IP every day.

  1. Blog Marketing:

Blog marketing is to establish a corporate blog or a personal blog for the interaction between enterprises, users and the embodiment of corporate culture. Generally, business blogs such as industry reviews, work feelings, mood essays and professional skills are used to make users more trustworthy. And enterprises can deepen the brand influence.

  1. Weibo Marketing

Weibo marketing refers to a marketing platform that can create value for merchant and personal, also refers to a commercial behaviors that merchants meet all needs of customers through Weibo.

  1. Wechat Marketing

WeChat marketing is an innovation of the enterprise marketing model in the era of network economy, and it is an online marketing method that rises along with the hot of WeChat. WeChat does not have the limitation of distance. After registering WeChat, users can form a contact with the same “friends” registered around them. Users can subscribe to the information they need. Merchants can promote their products by providing the information they need, thus achieving peer-to-peer Marketing, more prominent such as experiential micro-marketing.

  1. Video Marketing

In the way of creative video, the product information is moved into the video clip, which is absorbed by the popularization, and will not cause too much user group rejection, and is easily accepted by the user community.

  1. We-media marketing:

The media is also known as personal media or citizen media. The media platform includes personal blogs, Weibo, WeChat, Post Bar, etc.

  1. New Media Marketing

New media marketing refers to use the new media platforms to marketing. In the era of great innovation in web2.0, marketing thinking has also brought about tremendous changes. The experience, communication, variation, creativity, and relation. The Internet has entered the era of new media communication 2.0. And emerging media such as online magazines, blogs, Weibo, WeChat, TAG, SNS, RSS, WIKI, etc.

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The Advantages of Physical Exercises

Physiologically:

  1. Physical exercise is beneficial to the growth of human bones and muscles, enhances heart and lung function, improves the function of blood circulation system, respiratory system and digestive system are conducive to the growth and development of the human body, improves disease resistance and enhances the adaptability of organisms.
  2. Reduce the chance of children suffering from heart disease, high blood pressure, diabetes and other diseases in adulthood.
  3. Physical exercise is one of the most active and effective means to enhance physical fitness.
  4. Training can reduce your risk of entering the aging period too early.
  5. Physical exercise can improve the regulation function of the nervous system, improve the ability of the nervous system to judge the intricate changes of human activities, and make timely, coordinated, accurate and rapid responses; to let us adapt the environment changes of internal and external, and maintain the basic life activities of the body.

In psychology:

  1. Physical exercise has the effect of regulating the nervousness of the human body, improving physical and mental state, and restoring physical strength and energy;
  2. Physical exercise can improve our health, so that the tired body gets a positive rest and people are energetically engaged in study and work;
  3. Stretch the body and mind, help us have a good sleep and eliminate the pressure of reading;
  4. Physical exercise can cultivate sentiment, maintain a healthy mentality, as well as give full play to the individual’s enthusiasm, creativity and initiative, thereby enhancing self-confidence and values, so that personality can achieve healthy and harmonious development in a harmonious atmosphere;
  5. Collective projects and competitions in physical exercise can cultivate the spirit of unity, collaboration and collectivism.

Juveniles are an important turning point in the development of mind and body in a person’s life. At this time, you will be surprised to find that there have been many unprecedented changes in physical and psychological aspects, and I feel that I have grown up. With the improvement of people’s living standards and cultural quality, “the heart of loving beauty exists everywhere”, we must thrive in sports and stay fit in sports.

The disadvantage if we do no exercising:

The World Health Organization estimates that the number of deaths caused by lack of exercise worldwide exceeds two million per year. No exercise can reduce the body’s immunity, and certain diseases and viruses cannot be effectively immunized to induce sudden death. There is also an important situation, if the child does not exercise enough physical exercise, then their brain development will not be very good, it will affect the mentally insignificant low.

Sports opportunities are in everyday:

  • Use more stairs and take less elevators.
  • Try more opportunities to walk, less by car.
  • When watching TV, you can do some stretching exercises during the advertising time, such as bending, kicking, etc.
  • Regular exercise with classmates or friends, such as jogging, badminton, swimming, etc., and cultivate your interest in individual sports to develop regular exercise habits.

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The Deepest Submarine Tunnel in China

The Cross-Harbour Tunnel is not common, it may appear on the road or railway. It may also appear at the end of the cross-sea bridge. The China’s first deep sea tunnel is a bit special because the tunnel is created by the subway, and now it is finally a surprise for many people. It also brings a lot of convenience to the people in this city. After all, this is a city with a strait. With this subway, it can naturally make people more convenient to reach the other side of the city.

After more than three years of construction, the deepest submarine tunnel in China- the Qingdao Metro Line 1 undersea tunnel, was successfully completed, which is also the longest subway undersea tunnel built in China.

Shortly after the last blast, the Qingdao Metro Tunnel Line 1 penetrated more than 80 meters deep under the sea. The length of the submarine tunnel of Qingdao Metro Line 1 is 8.1 kilometers, of which the length of the Jiaozhou Bay is 3.49 kilometers. The maximum depth of the seabed is 88 meters. It is the deepest submarine tunnel in China.

Hu Hongxing, project manager of Qingdao Metro Line 1 of China Railway Third Bureau: Our submarine buried layer is 88 meters, and the pressure per square meter is equivalent to 300 cars (the weight), so the pressure is great.

At the same time, the submarine tunnel of Qingdao Metro Line 1 has passed through 18 fault-fracture zones, and the stratum is complex and variable. The risk and danger of water inrush under the great pressure of seawater is extremely great.

Yin Xianfeng, senior engineer of Qingdao Metro Line 1 Construction Command: These 18 faults are connected with seawater. During the construction process, we adopt precise geological identification, such as CT and PETCT accurate diagnosis to take effective targeted measures to prevent risks.

The builder adopts comprehensive advanced geological prediction technology, advanced mechanized grouting and water blocking to prevent tunnel collapse and water inrush. At the same time, a set of hard rock subsea tunnel informatization rapid reinforcement water blocking technology, which adopts more than ten domestic subway tunnel construction. New materials and new technologies effectively reduce construction risks and seawater leakage.

The total length of Qingdao Metro Line 1 is about 60 kilometers. It passes through Huangdao Bus Station, Qingdao Railway Station, North Railway Station, Liuting International Airport, North Bus Station and other important transportation hubs. It is a fast-track transportation corridor that runs through the north and south of Qingdao. Line 1 can be interchanged with 11 lines in the Qingdao track network and is expected to open in 2020. On the basis of the original Jiaozhou Bay Tunnel and the cross-sea bridge connecting channel, Qingdao Metro Line 1 has added an important traffic artery connecting Qingdao West Coast New District and the main urban area, can promote the development of the east and west coasts.

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The Guests of Honor that Attend the First CIIE(IV)

Vietnam – Promoting a more optimized bilateral trade structure

At present, the trade and investment momentum between China and Vietnam is improving, the trade imbalance is gradually improving, and the trade structure is more optimized. Vietnam is expected to take advantage of the first China International Import Expo to increase exports of its superior products to China. According to the Economic and Commercial Office of the Chinese Embassy in Vietnam, during the Expo, Vietnam set up a 256-square-meter national exhibition booth, a 209-square-meter agricultural area and a 36-square-meter service trade area. As the host country, Vietnam will fully demonstrate its economic and social development achievements at this Expo.

In recent years, thanks to the joint efforts of high-level and relevant departments of China and Vietnam, specialty products such as coffee, dragon fruit and rambutan originating in Vietnam have appeared more and more in the Chinese market. Vietnam has also brought a number of advantageous products to participate in the promotion, and more Vietnamese products are expected to appear in the list of Chinese consumers in the future. The 22 Vietnamese companies that participated in the exhibition include the leading enterprises in Vietnam such as Zhongyuan Group and Vietnam Dairy Co., Ltd., and their products such as G7 coffee and various dairy products have already been very popular in China.

During the Expo, Vietnam plans to jointly organize the ”China-Vietnam Economic and Trade Matchmaking Meeting” with the Chinese side, and invites 25 Vietnamese entrepreneurs to work with Chinese companies to promote cooperation in agricultural products, aquatic products and consumer goods. Wu Bofu, director of the Vietnam Trade Promotion Bureau, believes that the company will encourage Vietnamese companies to actively expand the Chinese and international markets to further promote the stable development of Vietnam-China trade. Vietnamese exhibitors have said that they will make full use of the opportunities of the Expo to enter the Chinese market and look forward to seeing more of their own products in the Chinese market.

The exhibits in Vietnam are still mainly agricultural products and processed foods. In recent years, with the continuous deepening of China-Vietnam economic and trade as well as Vietnam’s own economic development, Sino-Vietnamese trade has become more balanced, and Vietnam’s trade structure with China is also changing. At present, Vietnam’s exports to China are gradually shifting from low value-added products such as traditional agricultural and sideline products, primary manufactured products and mineral resources to high value-added products such as electronic products and various spare parts.

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How to Lose Weight through eat Coarse grains

Everyone knows that eating coarse grains is good for your health, but do you know there is a big advantage to coarse grains, that is, coarse grains can lose weight. If you want to lose weight, you should eat at least two kinds of porridge made from various coarse grains or pulp it, reduce the intake of other starchy dishes such as earth and lotus root, and pay attention to the overall heat control. You will feel more lithe, my bowel movements are smoother, and my spirits are better. However, if you want to achieve the cosmetic result, you should combine with exercise instead of relying solely on diet.

How to eat coarse grains to lose weight?

Coarse grains are rich in nutrients. As a way to ”eat and supplement”, they must eat for a long time to achieve balanced nutrition and be more healthy. It is not useful for occasional eating one or two times a month. The Chinese Nutrition Society recommends that the staple food should be ”combined in thickness” and eat at least one-third of the staple food per day as coarse grains. For southerners who like white rice, white rice and miscellaneous grains should be mixed in a ratio of 2:1. Those who like pasta can mix bread and steamed buns. It should be noted that the ”whole wheat bread sold in the store, the content of miscellaneous grains is often low, sometimes only embellished, not as good as the home-made nutrition value.

There are 3 ways to eat coarse grains correctly

  1. Eat coarse grains and drink plenty of water together

The cellulose in the coarse grains needs to be backed up with sufficient moisture to ensure the normal operation of the intestines. Generally, if you eat 1 times more cellulose, you should drink 1 times more water.

  1. Gradual eating coarse grains

Sudden increase or decrease in the intake of coarse grains can cause intestinal reactions. For people who are usually carnivorous, in order to help the intestinal adaptation, increase the food intake of coarse grains, it should be gradual, not too hasty.

  1. With leeks to eat coarse grains

When we cook every day, in addition to taking into account the taste hobbies, we should also consider the combination of vegetarian diet and balanced diet. The daily intake of coarse grains is preferably 30-60 grams, but it should be adjusted according to individual circumstances.

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Natural Phenomena- Aurora

For many centuries, aurora has been the mystery of the sky that people guess and explore. Once upon a time, the Eskimos thought it was the torch that the ghosts and gods guided the souls to heaven. In the 13th century, people thought it was the light reflected by the Greenland Ice Sheet. In the 17th century, it was called the Northern Lights – the Arctic dawn (the same light seen in the Antarctic is called the South Pole).

With the advancement of technology, the mystery of Aurora is becoming more and more known to us. Originally, this beautiful scenery is a work performed by the Sun and the atmosphere. Among the energies created by the sun, such as light and heat, one type of energy is called the “solar wind.” The solar wind is a charged particle ejected by the sun. It is a powerful charged subatomic particle stream that covers the earth and is in a plasma state. The solar wind travels around above the earth, striking the Earth’s magnetic field at a speed of about 400 kilometers per second. The earth’s magnetic field is shaped like a funnel, and the tip is facing the north and south magnetic poles of the earth, so the charged particles from the sun along the earth’s magnetic field settles and enters the polar regions of the earth. The high-level atmosphere of the two poles will shine when they are bombarded by the solar wind, forming an aurora. The Antarctic light formed in the Antarctic region and the Northern Lights formed in the Arctic region.

Aurora is a process of large-scale discharge around the Earth. The charged particles from the sun reach the Earth, and the Earth’s magnetic field forces part of it to concentrate along the field line to the north and south poles. When they enter the upper atmosphere of the polar earth, they collide with the atoms and molecules in the atmosphere and excite, generating light and forming an aurora. Frequently, in two ring-shaped zones around 67 degrees north-south latitude, Fairbanks in Alaska has more than 200 days of aurora in a year, so it is called the “Northern Lights Capital.” So the aurora can only be seen in the north and south poles of the earth. When the solar wind is strong, there is a lot of energy that can’t be consumed, so the aurora is formed at the ionosphere.

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The Culture of Elizabeth Tower

The Elizabeth Tower was designed by Augustus Welby Northmore Pugin and was built by Edward Dent and his son Frederick. The Elizabeth Tower was installed on the clock tower in 1859. The Elizabeth Tower is the second largest clock in the world that faces four directions. The inscription on each of the clock faces is engraved with a Latin inscription. “God, please bless the safety of our Queen Victoria I.”

The clock weighs 13.5 tons and the dial has a diameter of 7 meters. The hour and minute pointer are 2.75 meters and 4.27 meters respectively, and the pendulum weighs 305 kilograms. The Elizabeth Tower is a bell tower in the north of the Houses of Parliament in London, England. The Elizabeth Tower is famous for its accuracy and its huge 13-ton bronze clock for timekeeping.

Clock tower

Known as the “Big Ben”, the “Clock Tower” is located on the banks of the River Thames. It was built in 1859 and is 96 meters high. It is part of the British Parliament building. This 96-meter-tall tower, built in 1859, is surrounded by four gold-plated clocks. The name of the tower depends on the giant clock that placed in it – Big Ben. “Big Ben” has 393 steps from the bottom of the tower to the top of the tower. Conservative Party leader Cameron, Liberal Democrat leader Craig and Labor Party leader Miliband took the lead in supporting the name change proposal, arguing that this was the appropriate way to pay tribute to the Queen. The bill caused a lot of controversy on Twitter. Many people began to mistakenly think that the name of “Big Ben” was changed, but in fact it was renamed the clock tower where “Big Ben” is located.

Big Ben’s timekeeping is strictly regulated by a stack of coins placed on the huge pendulum. Big Ben has rarely stopped. Even after a bomb destroyed the Commons chamber during the Second World War, the clock tower survived and Big Ben continued to strike the hours. The tower in Westminster, which houses the giant bell known as Big Ben, is sinking into the banks of the Thames, partly as a result of decades of underground excavation. Big Ben is equipped with a microphone and is connected to the British Broadcasting Corporation (BBC), so every time the big clock is reported, people can hear their powerful voice from the BBC’s broadcast.

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Live and Learn(II)

To be a student forever, because learning can transform life and improve taste. The fast pace of life in modern society is due to the fact that people’s work is too busy, too tired to learn, and too much temptation. The person who should have been safe is not safe, and the person who should be healthy is not healthy. There are more and more people who don’t like to read books in many people, they think that reading can not only earn money, but it is also a time-consuming and laborious task. Some people even laugh at people who don’t read books to earn money from scholars.

According to the national conditions and system, many Chinese readers not only did not read out the achievement, but also feel sadness and pain. This is a book that seeks spiritual happiness and liberation. In the river of materialistic desires, it is tempted to achieve the goal of satisfying personal material needs by reading. Reading makes people feel restless, and reading makes people less impetuous, but it makes people more impetuous.

In today’s economically and affordable society, there are fewer people who hard work sincerely. Comrades who treat people with sincerity are very few. The humanities are greatly devalued or missing, they take shortcuts and find relationships, there are more people who are good at it. China’s fine traditions and humanities education cannot be killed and lost in this economic construction. Without the existence of humanities education, the world will be desolate and terrible.

If education can’t start from human nature, can’t be based on the pursuit of happiness and freedom, can’t give people the truth and respect, and lacks the most essential humanistic feelings of human beings, then all education is a failure. Despite the great deeds of man and the wealth that the owner possesses, it will be harmful and unconscious, and does not think that greed has any meaning. This selfishness and viciousness, once developed into inertia, harm not only individuals, but also will affect the society and harm future generations.

In educational activities, educators do not have to send information to educatees face to face, in a variety of ways and media, or even through others. This person is not necessarily an educator, because the educator transmits information for the purpose of changing the concept, quality, and ability of others. Anyone who receives the information and is the object of education.

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